Clock / Loftie
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The Loftie Clock is a bedside device built on the premise that a phone should not be the last thing you see at night or the first in the morning. Its core is a two-phase alarm: a soft, ambient tone rouses you first, then after an interval a firmer get-up tone confirms it is time, working with the way people surface from sleep rather than against it. It holds over 100 built-in sounds, white noise, nature sounds and guided meditations, plus a Bluetooth speaker and a warm nightlight, in a polycarbonate-and-steel body. Setup needs the app and Wi-Fi once, after which it runs offline. The substantial core library is free; only an optional Loftie+ tier adds extra content. Blackout and red-light modes keep sleep-disrupting light to a minimum.
Design intent
- The two-phase alarm treats waking as a gradual transition rather than a single jolt, easing you toward the main alert instead of snapping you awake.
- Consolidating sound machine, nightlight and alarm into one considered object gives people a real reason to leave the phone off the nightstand.
Trade-offs
- Setup depends on the app and Wi-Fi, which sits awkwardly with the phone-free premise, and software reliability is a recurring owner complaint.
- The optional Loftie+ subscription introduces an ongoing cost unusual for an alarm clock, though the core experience needs no subscription.
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- 20 Nov 2023
