The Supply Index is a design-led record of everyday products, selected for the quality of their design decisions — what each prioritises, what it sacrifices, and what those choices say about who it was made for.

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Bell 2

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The Bell 2 is an analogue alarm clock that treats waking and winding down as things worth doing gently. A quartz movement drives a clean, traditional dial, and the alarm offers nine acoustic melodies and nature sounds that begin quietly and rise gradually, optionally paired with a warm light that brightens like a slow sunrise. A 2700K backlight lets you read the face at night without flooding the room, and a single top control handles the alarm while a turn adjusts light, volume and tone. A built-in meditation timer runs in 15-minute steps up to an hour. There is no Wi-Fi, no Bluetooth and no app: the 2600mAh battery charges over USB-C and lasts up to six months. It holds the Platinum Calm Technology Certification awarded in 2025.

Design intent

  • Stripping out all wireless connectivity makes it a genuinely zero-distraction bedside object, with nothing to notify, sync or scroll.
  • A single tactile control and a meditation timer position it as an anchor for a wind-down and wake-up routine, not just an alarm.

Trade-offs

  • Setting the alarm on an analogue face carries a margin of up to five minutes, inherent to the format.
  • Only one alarm can be set, with no weekday scheduling, so it suits a consistent routine more than a variable one.
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23 Oct 2023
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