The Supply Index is a design-led record of everyday products, selected for the quality of their design decisions — what each prioritises, what it sacrifices, and what those choices say about who it was made for.

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BC02X classic analogue travel alarm clock

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The BC02X is the Braun clock dial reduced to something that fits in a coat pocket. It descends from the AB 1 that Dietrich Lubs designed in the late 1980s, and it keeps that clock's defining trait: a dial where every element earns its place, read in an instant rather than studied. The hands carry luminous tips for dark, unfamiliar rooms, and the yellow seconds hand is the single note of colour Braun allows itself. A quiet quartz movement keeps it from ticking on a bedside table, and the alarm builds gradually rather than jolting. At 57mm square it is unmistakably a travel object, and the X adds the snooze and backlight the original BC02 went without. It comes in black, white, red and blue.

Design intent

  • The dial is designed for a single glance in a dark, unfamiliar room, which is why legibility is the only thing it optimises for.
  • Everything is scaled to be packed and forgotten: small, light, and matt-finished so it survives a wash bag without showing the marks.

Trade-offs

  • At travel scale the dial is harder to read across a room than a full bedside clock.
  • The gentle crescendo alarm suits light sleepers but can be too quiet to rouse a heavy one.
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13 Nov 2023
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